A bedtime brand

Bedtime, kept.

A glowing dream-light for the nightstand, a brand-new bedtime story every month, and Tuck, the little keeper who makes the dark feel kind.

Join the waitlist Coming soon
The hardest part of the day

Every night ends the same hard way. The lights go out, and the dark gets big.

PLUM turns the scariest part of the day into the part kids ask for. Not another gadget, a ritual, with a character they love at the heart of it.

Tuck, the dream keeper
Meet Tuck

the little dream keeper.

Tuck is a small, soft, folded-blanket creature who lives inside the warm glow of the lantern and only wakes when the lights go out and a child finally falls asleep.

Every night opens a brand-new dream, never the same one twice, and Tuck slips inside to keep it: guiding the runaway ones home, sitting with the sad ones, and turning every dark into something kind. He never says a word. He doesn't need to.

What's in the box, and the app

A light, a story, and a little keeper.

Three simple things that turn lights-out into the best part of the night.

The Dream Lantern

The Dream Lantern

A warm, glowing lantern for the nightstand that plays the stories too. Soft to the touch, gentle to fall asleep by, and the home Tuck lives in.

A new story every month

A story a month

A brand-new long-form bedtime story drops every month in the app, relistenable night after night, narrated soft and warm.

Tuck, the character

A friend named Tuck

One character kids ask for by name, growing a little braver across a whole year of dreams, right alongside them.

The Dream Lantern

A nightlight that tells the stories.

We're building it now. Each month's story arrives in the mail as a sturdy little Dream Card. Slide it into the lantern, the title glows on its soft paper screen, and the night begins. No app at bedtime. No blue light, ever.

A child slides a Dream Card into the Dream Lantern
Wind down, the glow breathes
The light breathes. Hold the moon key and the glow rises and falls, slow as a sleepy breath. Kids breathe along until the night feels small again.
A new card in the mail every month
Mail worth running to. A new story card every month, sealed with a little moon. The year fills up pocket by pocket.
The archive box keeps the years
Years worth keeping. Every year of dreams has a home, tucked away like a keepsake, ready for one more listen.
A year of dreams

Twelve dreams a year. None the same twice.

Every month, a new world opens, a cloud sea, a galaxy of lost things, a snowy night where every dream lights up at once.

The First NightThe First Night
The One That Got AwayThe One That Got Away
Too Big to TuckToo Big to Tuck
Rainy DreamsRainy Dreams
The Lost Sock GalaxyThe Lost Sock Galaxy
The Longest DayThe Longest Day
Tuck's Own DreamTuck's Own Dream
The New KidThe New Kid
Back to the DarkBack to the Dark
What's Under the BedWhat's Under the Bed
The Gratitude DreamThe Gratitude Dream
The Brightest NightThe Brightest Night
The bedtime ritual

Four soft steps to a good night.

1

Lights out

The room goes dark, the way it does every night.

2

The lantern glows

A warm light blooms, and the dark turns kind.

3

Tuck wakes

The little keeper appears to begin tonight's dream.

4

Off to sleep

One gentle story, and they drift away, safe.

Be first

Join the bedtime list.

We're building PLUM now. Leave your email and we'll send you a single note the moment it's ready, and you'll be first in line.

No spam, ever. One note when PLUM opens.